In the heart of Toronto, Canada, Cleansheet Communications has carved out a reputation as a powerhouse in brand building, delivering innovative and impactful marketing solutions since its inception in 2005. Founded by industry veterans with a vision to challenge the status quo, Cleansheet has become a trusted partner for brands seeking to connect authentically with their audiences. With a comprehensive suite of services—including Brand Strategy, Brand Communications and Channel Planning, Integrated Marketing, Advertising, Design & Production, Content Creation with In-House Video Production, and Digital Services—Cleansheet is redefining how businesses craft and communicate their brand stories.
A Strategic Foundation for Brand Success
At the core of Cleansheet’s approach is its digital marketing strategy expertise. The agency’s proprietary Barrier Busting methodology involves in-depth Discovery Workshops, Strategic Platform Development, and Brand Architecture to uncover a brand’s authentic truth and align it with human needs. By conducting thorough market research and refining target audience insights, Cleansheet creates brand platforms that resonate deeply and drive long-term loyalty. Their work with clients like Canadian Tire, which resulted in the globally recognized “We All Play for Canada” campaign, showcases their ability to craft strategies that not only inspire but also deliver measurable results, earning accolades like the Best of Show at the Media Innovation Awards and multiple Clio Awards.
Seamless Brand Communications and Channel Planning
Cleansheet excels in Brand Communications and Channel Planning, ensuring that every message is strategically plotted to engage consumers at the right moment in their purchase journey. Their approach integrates key messaging across multiple channels, from traditional media to social platforms, creating a cohesive narrative that amplifies brand impact. By leveraging data-driven insights, Cleansheet ensures that each tactic resonates with the target audience, as seen in their award-winning work for the Ontario Cannabis Store, which creatively navigated strict regulations to win Strategy’s “Branding Within Boundaries” award in 2022.
Integrated Marketing That Breaks Through
Cleansheet’s Integrated Marketing philosophy ties together all aspects of a brand’s communication to deliver a unified experience. Whether it’s coordinating TV ads, social media campaigns, or in-store promotions, Cleansheet ensures consistency in messaging and visuals. Their work with Lysol Canada, which facilitated millions of wipes donated to charities, demonstrates how their integrated campaigns can drive both brand awareness and social good. By blending creativity with strategic precision, Cleansheet crafts campaigns that cut through the noise and build lasting connections.
Advertising That Inspires Action
Cleansheet’s Advertising services are built on finding innovative ways to express insights that motivate audiences. From viral sensations like Canadian Tire’s “Wheels” film, viewed over 300 million times, to award-winning campaigns for the Ontario Energy Board, Cleansheet’s advertising is rooted in authenticity and emotional resonance. Their ability to combine strategic foundations with compelling creative has earned them international recognition, including Effie Awards for effectiveness.
Design & Production: Crafting Visual Impact
Cleansheet’s Design & Production capabilities are a cornerstone of their brand-building process. Their team of digital designers, graphic artists, art directors, and animators creates everything from logos and brand identities to websites and e-newsletters. With their in-house production arm, Bestlight, Cleansheet delivers high-quality visual systems that communicate beyond words. Their design philosophy emphasizes translating research insights into powerful, thoughtful visuals that elevate brand presence across all touchpoints.
Content Creation with In-House Video Production
In an era where content is king, Cleansheet’s Content Creation with In-House Video Production sets them apart. Their Bestlight studio produces everything from social media content to full-scale video campaigns, ensuring brands stay relevant in the fast-paced digital landscape. Their ability to pivot production processes during challenges like social distancing in 2020 allowed them to deliver nearly 200 pieces of content in just a few months. From the viral success of Canadian Tire’s campaigns to UNESCO’s World Kindness Day initiative, Cleansheet’s content captivates and inspires.
Digital Services for a Modern World
Cleansheet’s Digital Services are tailored to meet the demands of today’s connected consumers. From website development to social media strategies and digital animations, their team ensures brands remain agile and visible in the ever-evolving digital space. Their work with clients like the Ontario Heritage Trust showcases their ability to tell compelling digital stories that resonate with diverse audiences. By combining creativity with technical expertise, Cleansheet drives engagement and conversions across platforms.
A Legacy of Innovation and Impact
Led by co-founders Catherine Frank (Chief Strategy Officer) and Neil McOstrich (Chief Storytelling Officer), Cleansheet combines senior leadership expertise with a dynamic team to deliver results. Their client portfolio spans industries, from Canadian Tire and Lysol to UNESCO and the Ontario Cannabis Store, proving their versatility and ability to tackle complex challenges. With a trophy case boasting 11 agency-of-the-year wins, recognition as one of Canada’s Top 10 Design Agencies, and a viral campaign with over 252 million unpaid views, Cleansheet’s impact is undeniable.
Why Choose Cleansheet?
What sets Cleansheet apart is their commitment to treating every project as a “clean sheet”—a fresh opportunity to innovate and create. Their nimble, client-focused approach ensures access to senior leadership and a collaborative process that drives results. Whether you’re a startup or a global brand, Cleansheet’s ability to blend strategy, creativity, and execution makes them a standout choice for building brands that matter.
